Learn how to use storytelling to harness the power of empathy, bring teams together, and persuade customers to take value-based actions!
Continue reading full story of excerpts below at Source: >How Great Leaders Use Storytelling to Activate Empathy in Their Teams – Marketing Insider Group
“storytelling as a tool for leadership and education in the workplace is often overlooked.
- Stories are effective learning tools, and smart leaders can use them to their advantage.
- Learn how to use storytelling to teach, to bring teams together, and to persuade people to take micro-actions.
- Storytelling can be used to unlock empathy and help people to find the real value in their work.
“Psychologist and executive coach Vanessa Boris explains that effective storytelling helps us to create a sense of connection and trust. When a group of people hears a story, they feel bonded as if they’ve gone through an experience together. Stories engage our sense of empathy. In fact, studies have shown that reading literary fiction can improve empathy by enhancing our ability to identify and understand the emotions of others.
“Empathy is the hidden secret that great leaders use to get the most out of their teams, and they often access it via storytelling. Leaders skilled in the art of storytelling can use stories to uncover the true meaning in the work their team is doing using the power of empathy. Storytelling is a skill, but it’s one that is easily learned. You don’t have to be a bestselling author to tell good stories. And you don’t have to be the CEO of the company to lead others with storytelling.
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